We interact with nutrition labels on a daily basis, yet a 2018 study published by the Journal of Education and Health Promotion found that almost 58% of consumers do not understand food labels, with an additional 40% partially understanding labels. It is striking that almost 98% of individuals reported they did not have a good understanding of nutrition labels.
Does grocery shopping really have to be this complicated?
Requirements of nutrition labels can change, and this article reflects current guidelines as of December 2024. However, much of this information is evergreen, extending beyond labels and into a broader understanding of nutrition.
Reading nutrition labels shouldn’t be confusing. Unfortunately, we live with a food system that protects corporations over consumers. With appropriate education, can we shift the narrative? Will we protect ourselves by choosing real, whole foods (without nutrition labels) instead?
In 1990, the Nutrition Labeling and Education Act (NLEA) gave the FDA the authority to require nutrition labeling on packaged foods. At the time, Dr. Louis W. Sullivan, then Secretary of the US Department of Health and Human Services, was a leader in the charge to revise the food label. In appeals leading to the change, in 1990 he stated that “the grocery store has become a Tower of Babel and consumers need to be linguists, scientists and mind readers to understand the many labels they see.”
Ironic, isn’t it!
The FDA does not create nutrition labels for packaged foods we see on shelves in our grocery stores. The FDA regulates nutrition labels that food manufacturers produce. This gives corporations ample opportunity to transform what should be a factual nutrition label into a marketing appeal through false claims and massaging key indicators like “serving size.” In fact, class-action lawsuits alleging misinformation on food labels have been on the rise since 2019.
We must be intelligent consumers and deduce real information from the “facts” we are provided. Not all consumer packaged goods (CPG) companies intend to mislead. However, the FDA nutrition label guidelines, intended for the layperson, are themselves misleading without education on their true meaning.
Serving size tells us how much of a food is eaten by a typical person in a single sitting. Serving size, per the FDA, is not a fact-based recommendation of how much food the typical person should eat. This number affects nearly every other piece of data on the label.
This number is often inaccurate, underestimating the amount that a typical person eats in a single sitting. Let’s be honest – does anyone really eat just 12 chips in a single sitting?
It is also important to recognize that a serving size may not be the same as a package size, and a single package may have multiple servings. A strength of the FDA-regulated nutrition label, serving size is specified on packaged foods, and in 2020 was given a bold, increased font size to add visibility to the amount of food in a package.
Because serving sizes on packaged items are often underestimated, you could be consuming more calories than you think.
For a true read on calories consumed, consider how much of a product you are actually eating in a single sitting, and do some math to achieve accurate numbers based on true consumption. For example, if you are eating 30 of these chips in a sitting, you’d need to multiply all other values by 2.5 for accurate calories and amounts consumed.
Like calories, keep in mind that % Daily Value is based on the 2000 calorie/day diet as specified on nutrition labels.
While Recommended Dietary Allowance (RDA) specifies the amount of a nutrient required to meet the needs of most healthy people, % Daily Value is simply a percentage of the RDA based on how much of the nutrient exists in a single serving. Again, “serving” is specified by food manufacturers and is often underestimated.
For a deeper understanding of your specific needs, consider talking with a dietician or health professional.
Fat is calorie-dense, so in general the higher the fat content, the more calories a food product will have. Fat often gets a bad name, however high quality fats (both saturated and unsaturated) are a critical component of a healthy diet and can promote blood sugar regulation.
Trans fats and seed oils should be limited or altogether avoided. See the “ingredients list” section below to learn more about trans fat and seed oils and how to identify if they are in your packaged products (it’s very likely that they are).
Current USDA Dietary guidelines leave room for flexibility when it comes to cholesterol. Instead of focusing too much on the % daily value of cholesterol you see listed on nutrition labels, try to focus on adding real, whole foods (including plant-based options typically known to have lower cholesterol) into your diet.
Sodium attracts water into cells and is key for staying hydrated.
With more trendy electrolyte powders on the market than ever before, there’s an ongoing debate in health and nutrition as to how much sodium is really needed. One thing that is not up for debate is that sodium requirements can be influenced by your level of activity and how much you sweat.
In general, do not be afraid of sodium, but be mindful of exorbitant amounts on food labels. Many ultra- processed foods have extremely high levels of sodium, like canned soups or vegetables. Instead try cooking fresh or to save time, frozen vegetables, and add sodium to whole foods in the cooking processes.
Carbohydrates can tend to have a bad reputation, but they are critical to our health because they are the primary source of energy in the human diet. Some carbohydrates are superior to others. Carbohydrates are broken down to three sections on the nutrition label:
Based on a 2000 calorie diet, the FDA recommends 50g of protein per day, however the Recommended Dietary Allowance for protein is .8g per pound of bodyweight. Many times, following the RDA would far exceed the FDA recommendation.
Protein has many benefits, from strengthening hair, skin, and nails to promoting stronger bones and healthy aging. In my own diet, I aim for .8-1g of protein per pound (or at least 100g per day) and achieve this by trying to consume 25-30g of protein at each meal and one high-protein snack.
One of my favorite protein-focused snacks is plain Greek yogurt with nuts and fruit. About one cup of yogurt plus 1/4 cup cashews (as shown in the photo above) has a little over 26 grams of protein and 310 calories, making it a nutritious and filling snack to support protein goals. I skip any sweetener and instead add a little fresh fruit for extra nutrients. Here, I added kiwi, which has lots of immunity-boosting Vitamin C and fiber to support healthy digestion.
Consider calculating protein needs for your unique body according to the RDA by multiplying your weight x 0.8 grams. This will give you a reference point for your body’s protein needs based on the RDA. Then, reference the total grams of protein on the packaged foods instead of the % daily value to better reach your protein goals.
The vitamins section on nutrition labels is limited and contains a small number of vitamins and minerals that have been deemed as lacking in the American diet. Instead of giving too much focus to this section of the label, consider choosing real, whole foods for a nutrient-dense diet instead. If you are interested in supplementing your diet or concerned about personal nutrient deficiencies which may differ per person and life situation, I recommend speaking with a dietician or health professional.
The healthiest foods don’t come in a package, but the best packaged foods have the shortest ingredient lists. Products with fewer ingredients listed on the label are less likely to be ultra processed, like canned beans.
The ingredients are organized in descending order by weight, meaning that the most prominent ingredients are listed at the top. If you do not recognize the names of any of the ingredients on the list, particularly the top three or four, beware and reconsider the product.
To learn more about ingredient lists and ultra-processed foods, I highly recommend Ultra-Processed People by Chris Van Tulleken. Everyone is different – I encourage you to determine for yourself what is acceptable in your own diet. Here are a few ingredients I watch out for and avoid altogether:
The healthiest foods aren’t made in factories – they are grown from the earth and on farms, with a farmer’s hard work and dedication. I hope you feel empowered to make more educated purchasing decisions, so that together we can create healthier lives and a healthier country.
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